Ultra-Premium Spirits Losing Traction at Retail?

Dear Client: While perusing the most recent scan data from Nielsen, we noticed that ultra-premium spirits brands lost some traction in March, while wines priced $20 and over took additional share. Is this a sign of a burgeoning trend or a short-term fluke? Before digging into the numbers we want to point out that ultra-premium spirits was still the fastest growing price category percentage wise in the 4-weeks ending March 31, but it has lost some noticeable share to premium