TWE Invests $1 Million in Beringer Main & Vine On-Pack Promotion

Treasury Wine Estates recently announced plans to increase advertising and promotion by 30% in the US to reset and refresh the US brand portfolio and to create more consumer pull through [see WSD 02-14-2017]. Making good on that promise, WSD has learned the company is investing $1 million in its first ever on-pack promotion for Beringer Main & Vine to breathe new life into the brand.The new marketing campaign for the 5 million case brand, called the Uncork Wine &