Tullamore Dew’s Approach to the Growing Irish Whiskey Category

Dear Client:Yesterday we spoke with Ken Reilly, category marketing director for William Grant & Sons, about Sailor Jerry spiced rum. We continue that conversation today on Tullamore Dew, a fast-growing brand (up 30% in depletions for the year) in the exploding Irish whiskey category. BRAND HISTORY AND COMPETITION. "In some ways there's a lot of similarity between Sailor Jerry and Tullamore Dew, in that there is a large brand both in spiced rum [Captain Morgan] and in Irish whiskey [Jameson]