TTB Warns Against Health Claims in Bev Alc Advertising

Dear Client:  In recent weeks the Alcohol and Tobacco Tax and Trade Bureau (TTB) has essentially issued a public service announcement in its weekly newsletters, warning bev alc producers against health claims in alcohol advertising. "We've noticed an increasing number of alcohol beverage advertisements (including company websites and social media accounts) that are suggesting a relationship between alcohol beverage consumption and purported health benefits or effects," per the agency. As such, "we remind industry members that TTB advertising regulations prohibit any health-related