Trinchero Takes Steps to Diversify

Dear Client: Yesterday we reported that Trinchero Family Estates is now sourcing its Folie a Deux wine brand from Sonoma rather than Napa. It appears that this move is part of a larger effort to differentiate the company's portfolio and offer wines from a number of different regions. So we caught up with president and coo Bob Torkelson who gave us more color on their strategy. WINE & SPIRITS DAILY: Why did you choose to move Folie a Deux to