Total Wine Shipments to the US Near $67B in 2020, Plus the Latest DTC Stats

Dear Client: Total wine shipments to the US (from California, other states and foreign producers) hit 435.1 million cases at a retail value of $66.8 billion in 2020, according to Jon Moramarco, managing partner of BW166 and editor of the Gomberg-Fredrikson report. That's a nearly 7% increase in shipments over 2019, despite pandemic-related challenges. Breaking total shipments down by category: Table wine: 334.3 million cases, up 4.6% from 2019Dessert wine: 40.5 million cases, up 2%Flavored wine products: 31.8 million cases,