Total Bev Alc Maintains Momentum in Latest Scans

Dear Client: Total bev alc has managed to keep momentum going post Valentine's Day and President's Day. Indeed, total bev alc sales were up 1.8% and volumes were up 0.7% for the week ended February 22 compared to a year ago in Circana-measured channels.  That growth has been fueled by beer and RTDs, according to Circana's Scott Scanlon. Beer sales were up 2.6% and volumes were up 0.7% for the week, with total RTD sales up 8.7% and volumes up