Top Categories in 2019: Spirits & RTDs

Dear Client: Year-end data reports started rolling in this week. Overall, spirits and RTDs showed strong growth, while wine and beer aren't looking too hot.  Total beverage alcohol sales were up 2.5% from 2018, reaching $167 billion last year (including both on and off-premise), according to IWSR. TBA eked out 0.3% volume growth in 2019, largely dragged down by beer (down 2.3%) as the category still represents the lion's share of alcohol volumes sold in the US. "The beverage alcohol industry in the