Top 6 Players in US Whiskey Control 90% of Volumes

Dear Client:US whiskey (including bourbon, Tennessee and rye) accounts for 11% of global whiskey volumes and almost 20% of category value, a market share it's maintained over the last 10 years. "We believe the category has strong further volume growth and premiumization potential, especially outside the USA," writes Bernstein analyst Trevor Stirling in a recent note. US whiskey has the second strongest growth in the total whiskey category at about 6% five-year CAGR, second to Irish whiskey. Trevor notes that that