Top 5 Varietals Account for 60% of Total DTC Volumes

Last week we reported that direct-to-consumer wine sales reached a record-breaking $3 billion from more than six million cases in 2018, according to ShipCompliant's annual DTC report [see WSD 01-23-2019]. DTC wine shipments account for 10% of total domestic off-premise wine sales. Breaking it down: BY VARIETAL. The top five DTC varietals collectively accounted for 60% of volumes in 2018. They were: 1) cabernet sauvignon, 2) pinot noir, 3) red blends, 4) chardonnay and 5) zinfandel. Rose is rapidly becoming