Time for a Conversation About Pay to Play

"Everyone in this room probably knows pay to play is rampant in the industry," said Vicky McDowell, industry veteran and former chief of the Presidents' Forum of the Distilled Spirits Industry, during the recent NABCA conference. "It's a major issue and it's a mess."No tier is exempt from the bad behavior, and while it largely goes unaddressed, it creates an uneven playing field in the long run, she continued.It's no easy task getting industry members to go on the record