This Boxed Wine Brand Wants to Replace the Average $15-$24 Bottle

Dear Client:    For years bag-in-box wine was perceived as lower quality, but that perception is slowly changing as more suppliers put higher quality wine in the alternative package. One of the most recent companies to throw its hat into the ring is Gratsi, a premium, low sugar, 3L bag-in-box wine brand.  Gratsi launched in the spring of 2021, and is on track to sell 20,000 9L cases this year. Your editor recently chatted with Gratsi co-founder Stephen Vlahos to