The Wholesaler View on Hemp: “It’s Not a Flash in the Pan”

Dear Client: Intoxicating hemp took center stage at the recent Wine & Spirits Wholesalers of America's Access Live event, featuring multiple sessions on the topic with brand representation on the trade floor as well. Indeed, many bev alc wholesalers have leaned into the burgeoning category.  Of course, there's still a lot of uncertainty in the space. "We don't know what's going on in the future of this category at the federal level but we know the consumer is still driving