The Who, Where, What & Why of the Wine Industry

Dear Client:   A group of data experts and representatives from successful wine brands big and small came together at the recent Unified Wine and Grape Symposium to discuss how to reach new demographics, what channels are growing, innovation opportunities, and why people are choosing wine going into 2023. The panel included: William Allen, founder of Two Shepherds in California; Prema Behan, co-founder and gm of Three Sticks and Head High; Lulie Halstead, board director, IWSR; Christine Moll, cmo, O'Neill