The Tequilas Driving Off-Premise Growth

Dear Client: You may recall yesterday we published some information from GuestMetrics showing Don Julio has been rapidly gaining volume share in the on-premise this year. It paints a pretty rosy picture for Don Julio, to say the least. Several readers requested we also take a look at tequila brand performances in the off-premise for a different perspective and we have obliged. Here are some of our most notable findings: TOP TEN TEQUILA BRANDS: For the 4 weeks to September