The Stories Behind Del Maguey

Your editors have interviewed dozens of successful alcohol entrepreneurs. Many are larger-than-life characters with singularly unique perspectives, but one trait almost all of them have in common is they're good storytellers. Ron Cooper, founder of Del Maguey, is one of the best.I recently sat down with him to hear the story of how he turned Del Maguey--and subsequently the mezcal category--into a phenomenon in the drinks industry, ultimately capturing the attention of Pernod Ricard [see WSD 07-07-2017]. Below is our