The Starbucks Beer and Wine Strategy

Dear Client: Starbucks has been rolling out wine and beer into select stores since 2010 starting with a handful in the Pacific Northwest. By the end of 2012 the company is planning to have 25 stores throughout the country that sell beer and wine. WSD spoke with Starbucks representative Marianne Duong who gave us a little more detail on the new concept. The stores that sell wine are part of an "evening day-part" concept that Marianne imagines is a place