The Skinny on US Beverage’s New Spirits Division

Dear Client: US Beverage has spent decades building up beer brands, providing sales, marketing and route to market services for its portfolio. Earlier this year the company announced it's taking on spirits too, with the launch of a new spirits division.  The new division is led by wine & spirits vet Ken Aufiero. Ken has more than two decades of industry experience across sales and marketing in the distributor and supplier tiers. Indeed, he's previously worked for Bacardi, Fedway Associates