The Non-Alc Category’s Evolving Role in the On-Premise

Dear Client:   Several leaders in the non-alc space gathered at the recent VIBE conference to chat about the category and where they see trends going, including the category's role in the on-premise.  Panelists included: Athletic Brewing ceo and co-founder Bill Shufelt; Hyatt's national director of bars, Miranda Breedlove; Cohn Restaurant Group's wine and beverage manager Maurice DiMarino; and David Crooch, co-founder and ceo of non-alc spirits brand Ritual Beverage Company.  CONSUMERS SEEK OUT RESTAURANTS BASED ON NON-ALC OFFERINGS. People