The New York Times Talks Vodka

Dear Client:The New York Times featured a piece on vodka and how consumers are increasingly trading down to less expensive brands in the category. The article specifically named Popov (owned by Diageo), Majorska and Laird’s as some of the fastest growing value vodka brands. In the year to January 25, Popov grew 8% in value to $36 million based on IRI data. The article also noted that overall sales in the popular vodka category ($6 to $9 a bottle) increased