The Most Effective Way to Advertise on Social Media

When it comes to advertising on social media, takeover ads--or First View ads that run at the top of users' time lines--are on-screen 50% more than ads lower in the feed, according to a new study commissioned by Twitter and IPG Mediabrands, per AdWeek."If I were a brand wanting to get noticed in a feed environment, I would want to be pinned at the top, separated from the user-generated content with maximum attention," says Digital Content Next ceo Jason Kint.The