The Lowdown on Howler Head Banana-Flavored Bourbon

Dear Client:    Yesterday Campari Group announced it has taken a minority stake—15% interest for $15 million—in Howler Head Kentucky Straight Bourbon Whiskey with Natural Banana Flavor [see WSD 08-24-2022].  Howler Head's parent company, Catalyst Spirits, is led by ceo Simon Hunt. Prior to Catalyst, Simon was ceo of William Grant & Sons; he stepped down from the post in 2020 [see WSD 10-22-2020]. We caught up with Simon via email to get the lowdown on Howler Head and Catalyst