The Latest Moves from Big Brewers in the Spirits RTD Space

Dear Client: We all know that ready-to-drink is a hot category, and while hard seltzers still account for the lion's share of it, spirits-based RTDs are growing the fastest (up 40% YTD in NielsenIQ all-channel data). And tea appears to be the flavor du jour.  Boston Beer Co. is tapping into/hitting on/addressing both spirits RTDs and tea trends with their latest innovation: Sun Cruiser Iced Tea + Vodka, reports sister publication Beer Business Daily.  Sun Cruiser Iced Tea + Vodka