The Ins and Outs of Celebrity Partnerships

Dear Client:   The fast (and consistently) growing tequila segment has attracted several high-profile celebrities in recent years, including George Clooney, Dwayne 'The Rock' Johnson and even Kendall Jenner. The latest celebrity to throw his hat in the tequila ring? Mark Wahlberg.  Marky Mark struck a deal last year to become the principal investor in Flecha Azul tequila, per CNN Business. The high-end tequila brand was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez. The lineup includes