The Increasing Importance of the Occasion

Dear Client: Although the on-premise channel has been sluggish in 2013, higher-priced spirits and beer products have continued to grow in restaurants and bars, according to Technomic's 2013 BarTAB Report. But with fewer sales comes increased competition, specifically for the Millennial demographic. Total spirits volumes are expected to be flat by year-end 2013, but dollar projections are expected to be up, according to Technomic data. Wine's growth trajectory is slowing as well, although the largest segment, domestic table wine, is