The Golden Age of TV-Associated Branding?

It's a tough time to be a wine brand. The shelves are overly crowded and consumers aren't loyal to much beyond their usual price bracket. We've noticed recently that in addition to partnering with famous faces, a growing number of brands and companies are aligning themselves with popular TV shows and video games. The majority of TV and game-associated brands that your editors came across are wines. For example, Treasury Wine Estates' The Walking Dead line and and Vintage Wine