The Future of the Low End

Dear Client: Earlier this month, E&J Gallo purchased more than 30 wine and spirits brands from Constellation Brands for a cool $1.7 billion [see WSD 04-03-2019], continuing the wider trend of big, public suppliers streamlining and premiumizing their portfolios. What does that mean for the low-end segment of wine and spirits? BY THE NUMBERS. Between 2013 and 2018, the low-end's share of total wine and spirits in the US has dropped by -5.6% and -4.5%, respectively, according to IWSR Drinks