The Future of Fetzer Vineyards After Excelsior Acquisition

This summer Concha y Toro fully acquired Excelsior Wines, putting the brands under control of its US subsidiary Fetzer Vineyards [see WSD 06-27-2018]. The newly combined portfolio will operate under the Fetzer name, and represents about 5.2 million cases across 30 brands.Your editor recently caught up with Fetzer ceo Giancarlo Bianchetti to discuss the recent acquisition and what we can expect moving forward.Excelsior was formed in 2011 as a sales and marketing joint venture between Banfi Vintners and Fetzer's parent