The Evolving Off-Premise Consumer Experience

Dear Client:Over the last few years we've heard a lot about how the on-premise channel has changed, in large part due to the pandemic. But the off-premise retail experience is evolving as well. At the annual DISCUS conference held last week in Chicago, Pernod Ricard North America chief Ann Mukherjee led a discussion on the future of the consumer experience in the off-premise, including trends, innovations, and more.  Panelists included: Sally Ray Jones, deputy director of retail operations, Idaho State Liquor Division;