The DTC Winery with a “Craft Beer Mentality”

Dear Client: Bev alc category lines continue to blur. Take recently-launched Erosion Wine Co., a Napa Valley-based direct-to-consumer winery with a craft beer influence. Indeed, it was started by The Bruery founder Patrick Rue. Erosion bills itself as a "new kind of winery" that is "playful, unapologetically hedonistic, and present our wines in unconventional formats," like cans and crowlers, per the company website.Patrick explained the proposition to sister publication Craft Business Daily. "I think initially, people that are really focused on wine