The Current Spirits RTD Landscape: Top Brands and Rising Stars

Dear Client: In 2023, RTDs kept the overall spirits category afloat. With spirits RTDs, total off-premise spirits grew 2.7% in value and 5% in volume, according to NielsenIQ data. Excluding RTDs, spirits sales were flat and volumes were down 2.2%.   Our colleagues at sister publication Beer Business Daily recently tapped Dave Williams, president of Bump Williams Consulting, for more insight into the current spirits RTD landscape.  "Overall, we continue to see a slowdown in overall performance for RTDs, though the