The Company Behind Superbird Tequila RTD (and its Deal with Molson Coors)

Dear Client:   Molson Coors recently announced a deal via its emerging brands team with a company called CKBG (Casa Komos Beverage Group) for the MC system to distribute Superbird, a tequila-based ready-to-drink cocktail [see WSD 01-26-2021]. Who is CKBG? To learn more about the company and its recent MC partnership, your editor got on the horn with partner and ceo Richard Betts and partner Joe Marchese.  Richard and Joe founded CKBG in spring 2019, with the goal to "create