The Chocolate Wine Phenomenon

Dear Client: Americans seem to be more in favor of "sweet" things these days. We're seeing this trend with dessert flavored vodkas, for example, and also chocolate flavored wine. Although it is still a relatively small, niche category, it is growing fast and resonating particularly well with consumers who do not typically drink wine. So we caught up with Andrew Browne, ceo of Precept Wine, to talk about their Chocolate Shop red wine. They rolled out the brand in February