The Case For and Against Stricter AVA Labeling Laws

You may recall, the Alcohol Tobacco Tax and Trade Bureau (TTB) has proposed new rules on wine labeling that could fundamentally change the laws regarding AVAs [see WSD 06-28-2016]. Following its proposed rulemaking to prevent out-of-state wine companies from putting California regions on their labels, the agency has extended the comment period on the proposed rules to December 7. The TTB appears to be looking for a compromise, claiming it is "especially interested in comments regarding whether any geographic reference