In an increasingly fragmented retail environment, brick and mortar stores are fighting tooth and nail to stay relevant. Amazon in particular has already given bookstores and department stores a swift kick in the rear, and the introduction of AmazonFresh into an already competitive grocery set, means grocery chains are having to find ways to shake up tired strategies.IN-STORE CONSUMPTION ON THE RISE. In-store dining and take-out prepared foods are one growing division at retail, with outlet count up nearly 30%
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