The 14 Hands Strategy

Dear Client: The popularity of red wine blends has been a phenomenon in the wine business recently. It's one of the fastest growing categories year to date, with sales up 25.3% and volumes gaining 21.6% in the period ending Nov 27 as measured by SymphonyIRI. And brands like 14 Hands, owned by Ste. Michelle Wine Estates, are benefitting. The brand family grew volumes up over 100% during the third quarter ended September 30. Ste Michelle Wine Estates began selling 14