TEQUILA: THE NEXT BIG THING

I usually get a couple of emails a week from subscribers concerned about cocktails. Questions like, “what’s the next big ingredient” and “what cocktails are the most popular” generally flood my inbox on any given day, so I decided to do a little research and inject my findings into today’s newsletter. It’s not so much about quantitative research, but more about what people are seeing in the marketplace.So let’s start with the spirits side. Vodka is arguably the most popular