Tequila the New Vodka?

Dear Client:An article in Business Week suggests that growing popularity for high-end, 100% agave tequilas could propel the category to a new height in the mind of the consumer, and essentially become the “new vodka.” Journalist David Kiley admits that he “harbor[s] the same doubts about ultra-premium priced silver tequilas being worth fancy prices as I do ultra-premium vodkas. But a trend is a trend.”Due to the success of Grey Goose and other high-end vodka brands in the past 10