Tequila Rapidly Gaining Share on Drizly Platform

Dear Client:  Over the past five years, tequila's share has more than doubled on the Drizly platform from 3.09% in 2016 to 6.52% in 2020, according to a recent Drizly BevAlc Insights report. And that trend has accelerated during COVID months. In fact, tequila has increased 1.54% in overall order share year-over-year, accounting for 6.65% of share post-COVID compared to 5.11% share from March to July 2019. That's one of the largest share jumps recorded on the platform, per report.