Tequila Komos Leading the Ultra-Luxury Tequila Segment

Dear Client: Recent data reports have shown a deceleration in growth for premium+ agave products. But Tequila Komos is bucking that trend.  Indeed, Komos was one of the only ultra-luxury ($100+) tequilas among the top 5 that has consistently grown year over year throughout 2023, with sales up 28% in 2023 in NielsenIQ-measured channels. Comparatively, the ultra category is down 6% year over year.  The slowdown in the premium+ segment is "actually not happening to us," Tequila Komos co-founder Richard