Tasting Room Visitation May Have Hit its “Bottom” in 2023

Dear Client: Silicon Valley Bank (SVB) released its 2024 Direct-to-Consumer Wine Survey Report this week, assembling a panel of industry experts for a webinar on Tuesday to discuss the results and the wider implications for the industry.  The 2024 DTC Wine Survey included responses from 499 wineries across the US, ranging from the smallest production levels (up to 2,500 cases) all the way to the largest (above 250,000 cases). Wineries chimed in on all things DTC, including tasting room sales,