Taking a Modern, Digital Approach to the Middle Tier

Dear Client:     As online sales become an increasingly important component of the retail landscape, wholesalers are quickly onboarding their own digital capabilities including B2B marketplaces like eRNDC and Breakthru Now. At the recent WSWA conference, Mike Boswell, vp of digital and e-commerce at Breakthru, drew on his expertise in the bev alc e-commerce and digital marketing space to give some advice on how to effectively leverage the middle tier's digital efforts and best support supplier and retail partners.  A