Dear Client:Constellation Brands chief Rob Sands sat down with anchor Marty Cej of Canada’s Business News Network (BNN), during which he explained the company’s current strategy and what they expect in the future.ROB ON CUTTING 150 BRANDS. When asked about Constellation’s motive behind shedding a total of 150 brands over the past couple of years, Rob said:“We’ve had a strategy which we call premiumization which is really focusing on premium consumer preferred wine brands, really our big, important brands and
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