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SVB: Why We’ll See the “Best Consumer Market” for Wine

Dear Client:   In 2024, the weighted average of wineries produced a 3.4% revenue decline, according to the Silicon Valley Bank (SVB) State of the US Wine Industry Report released last week.  Rob McMillan, SVB wine division founder and author of the report, noted that while the trend is down, half of winery respondents said 2024 was average to good. The survey included more than 600 participants and was conducted in October.  Rob writes that "the situation is not binary,

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