SVB: What’s Impacting Wine Sales On-Premise

Dear Client:   Last year, the annual Silicon Valley Bank State of the US Wine Industry report predicted a strong surge in sales as the on-premise reopened and postponed celebrations were able to move forward. But wine didn't exactly get the bump they had hoped for.  Indeed, this year's SVB report estimates still wine sales by volume (on + off-premise) to be between -2% and 0% for 2021, with sales also flattish but in the black at 0%-2% growth.  [Note,