SVB: The Changing Tasting Room Experience

Dear Client: Despite the turmoil of recent months, Silicon Valley Bank conducted and assembled its 12th annual direct to consumer survey for the wine industry, officially discussing the results in a webinar hosted yesterday. The 2023 DTC Wine Survey Report gathered input from 332 wineries nationwide to discuss all aspects of DTC sales, from the tasting rooms, to wine and loyalty clubs, to e-commerce sales. The webinar's panelists included Rob McMillan, evp and founder of SVB's wine division; Jessica Kogan,