SVB: Something “is changing” in the Wine Biz

Despite some one-off recessionary years where US wine consumption took a dive, the long-term volume trends for the wine category have consistently increased. In 1979 US consumers drank just over 300 million gallons annually, and now its much closer to 800 million gallons.However, the rate of consumption slowed from 2013 to 2017, according to the annual Silicon Valley Bank state of the union webinar this week. We could contribute part of that to premiumization (drinking better, but drinking less), but