SVB: Millennials Pose Greatest Opportunity and Risk for Wine Biz

"The millennial is both the greatest opportunity for the wine business and the cohort at risk of disappointing on expectations tomorrow," writes Rob McMillan, evp and founder of Silicon Valley Bank's wine division in this year's state of the union report. Millennials are expected to become the dominant wine consuming cohort by 2027. But the cohort's premium wine consumption numbers have stalled at around 17% growth for the last five years, according to SVB report. In fact, Rob says the