SVB: Gen X Will Consume the Most Wine by 2021

In 2017, baby boomers accounted for 38% of wine sales, followed closely by gen X (36%), millennials (19%) and matures (7%), according to the annual Silicon Valley Bank (SVB) state of the wine industry report.However, we have reached a point where vast numbers of baby boomers are retiring (and spending less) every day, and gen Xers are about to take over as the dominant generation in fine wine sales. SVB predicts that gen X will surpass baby boomers by 2021,