Survey: What Drives “Eco-Friendly” Wine Purchases

Dear Client: The better-for-you macro trend has not only spurred interest in no and low-alc, it's also led to increased interest in eco-friendly options as well.  To better understand how consumers perceive eco-friendly wines and what drives those purchases, the Wine Market Council (WMC) surveyed about 1,500 wine consumers in February, and presented their findings earlier this month.  UNDERSTANDING THE TERMINOLOGY. First things first, do consumers understand the different eco-friendly terminology, such as regenerative, organic, etc.? The majority of respondents